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Virgin Toronto 2008 | Ruptured Spark - Sound Design and Radio Imaging Effects

Through a collaboration with Wise Buddah we delivered a sweeper package to compliment the Jingle package WB had already created for the first Virgin radio station in Canada.

This was an important step in the launch of the Virgin Radio brand in Canada and 999 Virgin Radio has quickly become a ratings success in Toronto.

The guys wanted to go outside the box and not turn out something that was the same as every other station in the market, and also sought to capitalize on the British heritage of the Virgin brand and its iconic founder Sir Richard Branson.  Through a combination of local and international voices, production elements and sounds Ruptured Spark helped to create something for Virgin Radio that was unique in the Toronto market.  Click the link to hear the audio.

999 Virgin Radio Toronto