After the success of the first package we delivered for Virgin Toronto in late 2008, in 2009 we delivered a refresh to the package focused on short sharp IDs playing with the station name and core positioning statement.
The brief was edgy and fast, with a quirky and distinct sound. Using the station’s voice artists with some vocal processing trickery and a strong focus on rhythmic cutting, once again it was a sound that was new and refreshing for the Toronto market.
Click the link to hear the audio.